Company Profile



NO 34, 36, 38 & 40 Jalan Kantan 2A,
BB7, Bandar Bukit Beruntung,
48300 Rawang, Selangor, Malaysia.






Softa Ocean Foods (SOFTA), was founded and established in 1988 by Tuan Haji Wan Mohd Yusof Bin Haji Wan Ali and mainly involved in productions of fish-based Halal products. The company grew from year-to-year; started from becoming a small-scale producer of Keropok Lekor (Fish Crackers / Sausages) to presently becoming one of the main players in the large-scale production of Halal fish-based products. In year 2013, Softa Marketing Sdn Bhd was incorporated and 100% owned by Bumiputera.

Since the incorporation in 2013, Softa Marketing Sdn Bhd has diversified its products which consist of:
i. Keropok Lekor (Fish Sausages)
ii. Popia Mini Otak-Otak (Mini Grilled Fish Cake Spring Rolls)
iii. Popia Sata (Grilled Spice Fish Meat with Coconut Spring Rolls)
iv. Otak-Otak Daun (Grilled Fish Cake Wrapped in Nipa Leaves)
v. Sata Daun (Grilled Spice Fish Meat Wrapped in Banana Leaves).
vi. Lekorista™ (Fish Crisps)
vii. Fish Crackers
viii. Dipping Sauce

Softa Marketing Sdn Bhd intends to expand its business by marketing its premium products to international market.


i. To produce variety of Halal fish-based products.
ii. To produce premium high quality products which are ready for International Market.
iii. To create more employments for local people via business expansion (from manufacturing to retailing).
iv. To build chains of networking to distribute the products (traders, distributors, stockist & retailers).


Vision & Mission

Vision: To be recognised as one of the best Producers of Halal Fish-Based Food Products with High Quality in domestic and international markets.

Mission: To enhance and diversify the continuity of productions for domestic and international markets.